Made in China

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Industry Focus
Health & Medicine,   Sporting Goods & Recreation

Products Focus
fitness equipment

Introduction
Fitness industry, known as "the rising sun industry", is one of the fastest growing industries in the world. And the fitness equipments have a huge market abroad, which is about 13 billion Dollars in the world totally. Moreover, in America, the total cost for fitness industry takes up 14.8% of GDP, 8.4% of that in Europe, and 6.3% of that in Japan; However, the annual growth rate is more than 30% for Chinese fitness industry. In addition, China, as the world's factory of fitness equipment, exports more than 40 billion Yuan of that each year. And more than 60% of fitness equipments abroad are labeled "made in China". Whereas, even if the price for Chinese fitness equipments are more reasonable than that of other countries, few Chinese manufactures have their own brands. Therefore, it is time for the domestic enterprises to develop international market and establish international brands. Meanwhile, overseas buyers are eager to cooperate with Chinese manufacturers, which will provide excellent business opportunities for domestic fitness industry. At the moment, Chinese people spend only about 10% of their income on health. Experts have predicted that in the next five years, the annual growth rate of China's fitness equipment industry will be above 30%. In other words, China's health-related industries are expansive and the potential of the fitness equipment market is tremendous. In addition, on August 8 every year, China's "National Fitness Day" the Chinese government has been promoting the enhancement of every citizen's fitness consciousness. People are starting to realize that China is an open market when it comes to fitness options. With China's vast health market, the sales potential of fitness equipment is shaping to be huge.