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Industry Focus
Agriculture & Food,   Apparel & Accessories,   Light Industry & Daily Use,   Office Supplies

Products Focus
-Food & Nutrition
-Feeding & Nursery products
-Strollers & Gear
-Furniture & Home Textile
-Maternity Products
-Maternity & Baby Services
-Apparel & Footwear
-Skincare and Bath Products
-Toys, Activities & Educational Products
-Gift Sets & Souvenirs
-Publication & Relevant Organ

Introduction

Mom Baby Shanghai — Strategic Platform to Grasp Abundant Business Opportunities in the Strong China Market

Since its first edition in 2005, with steady growth, Mom Baby Shanghai has become one of the most influential events of the baby products industry in China. It is recognized by worldwide baby products supplier as a strategic platform for expanding their market share and consolidating their market position in China. The 7th Mom Baby Shanghai event, to be held concurrently with Kids Fashion Shanghai, the only international trade fair of kids fashion industry in China, at Shanghai Everbright Convention & Exhibition Center in Shanghai, PR China, is expected to cover 20, 000sq. M. Exhibiton area.

China, as the world’s No. 2 in terms of the number of children, boasts a child population of 300, 000, 000, with an annual increase of 16, 000, 000. The baby products industry is one of the most booming industries in China with the annual growth rate amounting to 30% since the year 2000. It is expected that the total spending on baby products will exceed 1, 000, 000, 000, 000 RMB in 2011.

Why Kids Fashion Shanghai?

-Proven Track Record

Established in 2005, Mom Baby Shanghai has a 6-year track record of developing and growing alongside the baby products industry in China.

-Government Background

Mom Baby Shanghai is the only trade show of baby products industry organized by Shanghai Municipal Government.

-Supporting Magazine

“Mum & Baby Health”, jointly organized by Shanghai Reproductive Health Industry Association & Fudan University, is distributed to baby families nationwide through the channel of Commissions of Population and Family Planning with the circulation of 200, 000 per volume.

-Widely Recognized by Trade Associations

Well-supported by leading overseas and Chinese trade associations within the industry

-Public Participation

B2C area, with the attendance of more than 7, 000 infant families, organized by Shanghai Municipal Commission of Population and Family Planning

Previous Fair Information

-10000 M² exhibition area

-166 exhibitors from 15 countries and regions, such as China (incl. Hong Kong, Macau & Taiwan), Denmark, Belgium, France, Italy, UK, USA, Canada, Iceland, Swiss, Netherlands, Germany, Sweden, New Zealand, Japan etc.

-27600 visitors, 8105 of which are trade visitors

-Visit of more than 7, 000 infant families, organized by Shanghai Municipal Population and Family Planning Commission

-Intensive coverage by over 50 Chinese and overseas trade and public media