Completed
China Digital Marketing and Ecommerce Innovation Summit 2025
Organizer:
ECV International
Duration:
Mar 27 - 28, 2025
Venue:
Shanghai
Location:
China
Contact Person:
WES WEI
Email:
Telephone:
+86 21 8026 0707-813
Website:
Industry Focus:
Product Focus:
Topics
➤ New Changes in Marketing Driven by Omni-link AI
➤ How Can Generative AI Open up a New Personalized Shopping Experience
➤ How Can E-commerce Brand Owners Achieve Growth in Both GMV and ROI under the “User First” Strategy?
➤ Leveraging AI to Seize the Opportunity of Consumption Upgrading or Consumption Downgrading in an Era of Increasingly Differentiated Consumer Demands
➤ Building Brand Resilience to Navigate through Cycles amid Economic Slowdown
➤ Digitalization Helps B2B Enterprises Return to Essence of Business in Era of Uncertainty
➤ B2B Marketing: How Enterprises Can Do a Good Job in ABM Key Account Marketing
➤ Panel Discussion: Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce
…
➤ New Changes in Marketing Driven by Omni-link AI
➤ How Can Generative AI Open up a New Personalized Shopping Experience
➤ How Can E-commerce Brand Owners Achieve Growth in Both GMV and ROI under the “User First” Strategy?
➤ Leveraging AI to Seize the Opportunity of Consumption Upgrading or Consumption Downgrading in an Era of Increasingly Differentiated Consumer Demands
➤ Building Brand Resilience to Navigate through Cycles amid Economic Slowdown
➤ Digitalization Helps B2B Enterprises Return to Essence of Business in Era of Uncertainty
➤ B2B Marketing: How Enterprises Can Do a Good Job in ABM Key Account Marketing
➤ Panel Discussion: Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce
…
Introduction:
In recent years, China′s economic structure has undergone another upgrade, with artificial intelligence (AI) technology leading the fourth industrial revolution. Consumption trends have shifted from quantity growth to adjustments within the existing stock. As consumers become more cautious in their decision-making, it is getting harder to get them to spend money. Meanwhile, short videos, live-streaming, and social e-commerce have emerged, and consumer interactions have become fragmented, making it increasingly difficult to capture consumers′ attention. These changes are indeed driving significant changes in China′s marketing and business models. In the challenging, confusing, anxious yet seemingly hopeful year of 2025, how can enterprises effectively capitalize on opportunities, swiftly respond, and improve marketing efficiency through technology to achieve remarkable growth?
This summit will provide marketing and e-commerce professionals with a deeper understanding of the changes in the brand marketing ecosystem in the context of economic slowdown. It will help them stay updated on the latest trends in e-commerce operations, enhance brand resilience, navigate through market cycles, return to the essence of business, and address their current pain points in a systematic manner.
This summit will provide marketing and e-commerce professionals with a deeper understanding of the changes in the brand marketing ecosystem in the context of economic slowdown. It will help them stay updated on the latest trends in e-commerce operations, enhance brand resilience, navigate through market cycles, return to the essence of business, and address their current pain points in a systematic manner.