Completed
The 14th China Digital Marketing and Ecommerce Innovation Summit 2024
Organizer:
ECV International Co., Ltd
Duration:
Mar 28 - 29, 2024
Venue:
Shanghai
Location:
China
Contact Person:
WES WEI
Email:
Telephone:
+86 21 8026 0707-813
Website:
Industry Focus:
Product Focus:
1, Digital Operations Practices for Retail Brands;
2, Empowering E-commerce Operations with AIGC: Driving E-commerce Intelligence Development;
3, Rationalizing the Online and Offline Channel Strategies for Jewelry Brands to Achieve Growth;
4, Expanding the Boundaries of Cross-Promotion for Brands;
5, How to Utilize Data Science for Precise Identification and Innovate Social Content for Brand‘s Key Targeted Consumers;
6, ABM+AI: Unveiling Key Strategies for To-B Growth;
7, Seizing Opportunities for Marketing Growth in the AIGC Era for B2B Enterprises.
Introduction:
Reflecting on 2023, within the realm of digital marketing, private domain marketing has emerged as a pivotal approach. Concurrently, live streaming for product promotion and the standardization of live broadcasts have become central components of marketing strategies. Regarding the channel structure, omnichannel marketing has evolved into a prevailing long-term trend. Driven by technological advancements, demand-side factors, and supply-side dynamics, social media and e-commerce platforms are increasingly converging. The industry chain model of “content + live streaming + e-commerce” continues to optimize, creating bidirectional connections between consumers seeking products and products finding consumers. Content commerce is gradually characterized by three key features: Capturing user attention through interest-based content, constructing immersive consumption experiences with diverse content formats, and driving product flow through content-driven recommendations based on consumer interests. Additionally, content commerce and e-commerce content are the two primary models within the content commerce domain. The primary objective of this summit is to offer deeper insights into the ever-evolving landscape of brand marketing, illuminate the latest trends in e-commerce operations, reduce customer acquisition and operational expenses, and systematically address the challenges faced by marketing and e-commerce professionals across six key thematic areas.