Completed
Progressive IMS Outdoors New York 2021
Organizer:
Informa Markets - New York
Duration:
Sep 03 - 05, 2021
Venue:
Brooklyn Army Terminal
Location:
United States
Website:
Industry Focus:
Introduction:
Developed in partnership with the powersports industry's leading OEMs, the 2021 IMS Outdoors tour will span five months, taking place between June and October, stopping in nine cities throughout the U.S. The reimagined, festival-like outdoor tour combines the familiar aspects of the IMS brand that has kept enthusiasts returning for the past 40 years by showcasing the latest in motorcycles and powersports while broadening the event experience for attendees to learn and immerse themselves into brand-new market products including electric mobility (eBikes, eScooters, etc.), RVing, and much more to bring the thrill of powersports and beyond for both enthusiasts and interested riders.
The new completely-outdoors experience will feature more two- and four-wheel demo opportunities on motorcycles, ATVs, eBikes, eMotorcycles, and other powersports vehicles for attendees than ever before spanning both on- and off-road tracks. IMS Outdoors is an evolution of the IMS brand that brings more qualified riders into the industry - the largest and only industry-wide effort to do-so - by introducing existing riders to alternative forms of entertainment and transportation that naturally compliments the motorcycle lifestyle and enabling new riders to test their balance on electric bikes, four-wheeled machines, and more in a welcoming and safe environment.