IWF SHANGHAI 2026
Organizer:
Shanghai Donnor Exhibition Service Co., Ltd.
Duration:
Mar 13 - 15, 2026
Venue:
Shanghai World Expo Exhibition and Convention Center
Location:
China
Email:
Telephone:
+86-21-66102038
Website:
Industry Focus:
Product Focus:
1. Fitness Equipment & Youth Sports Education
Commercial/Household Fitness Equipment; Home Intelligent Fitness Equipment; Fitness Equipment Spare Parts; Functional Training Equipment; Physical Testing/Body Correction Equipment; Yoga/Pilates Equipment; Sports Rehabilitation Equipment; Youth Physical Fitness Equipment; Massager, Fascia Gun; Youth Sports Training Equipment; Youth Physical Education Supporting Products; Youth Physical Education Training Institutions; Children's Sports Smart Wearable Products; Youth Sports Institutions Business Invitation and Franchise Recommendation; Campus Sports Venue Facilities Construction; Youth Sports Education Teaching Equipment.
2. Club Supplies & Related
Gym/Club Management System; Gym Design and Construction; Ground Laying; Locker, Sports Rehabilitation; Training/Institutional Operations; Fight Training; Fitness APP; EMS Smart Wearable Devices; Beauty Slimming Products; Physical Fitness Test System; Digital Intelligent Fitness System; Fitness and Bodybuilding Media and other Supporting Services; Club Supplies/Management System.
3. Swimming Pool Equipment, Facility & Appliance
SPA Swimming Facilities, Swimming Pool Equipment and SPA; Public Swimming Facilities and Technology; Private Swimming Pool and Supporting Facilities; Landscape and Waterscape Fountain Equipment; Swimming/Life-Saving Related Equipment; Sauna/Spa/Shower SPA Leisure Facilities and Supplies; Infant Swimming Facilities and Supporting Services; Water Park; Water Sports Equipment; Engineering Design, Service Agencies; Media and Industry Associations.
4. Sports Nutrition
Sports Nutrition/Supplements; Functional Health Food; Raw Materials and Packaging Equipment; Shake Cup and Punching Machine; Sports Nutrition OEM Services.
5. Sports Fashion Shoes, Clothing and Equipment
Fitness Clothing; Yoga Clothing; Sports Bags; Fitness Sports Tide Accessories; Functional Fabrics and Sports Equipment Accessories.
6. Sports Science and Technology
Intelligent Ecological Sports System; Supporting Products and Smart Wearable; Metaverse Sports Supporting Equipment; Rehabilitation Equipment; Cross-Border Sports; Sports Brand Franchise; IP Authorization; Event Supporting Equipment.
7. STAF Sports Venue Operation
Venue Materials; Venue Supporting Facilities; Construction Equipment; Athletics and Gymnastics Equipment; Fence and Purse Seine HVAC Materials; Lighting System; Shock-Proof Sound Insulation Materials; Amusement Equipment and Related Supporting Facilities; Campus Sports Equipment; Campus Intelligent Safety Monitoring Equipment; Digital Application Platform.
Commercial/Household Fitness Equipment; Home Intelligent Fitness Equipment; Fitness Equipment Spare Parts; Functional Training Equipment; Physical Testing/Body Correction Equipment; Yoga/Pilates Equipment; Sports Rehabilitation Equipment; Youth Physical Fitness Equipment; Massager, Fascia Gun; Youth Sports Training Equipment; Youth Physical Education Supporting Products; Youth Physical Education Training Institutions; Children's Sports Smart Wearable Products; Youth Sports Institutions Business Invitation and Franchise Recommendation; Campus Sports Venue Facilities Construction; Youth Sports Education Teaching Equipment.
2. Club Supplies & Related
Gym/Club Management System; Gym Design and Construction; Ground Laying; Locker, Sports Rehabilitation; Training/Institutional Operations; Fight Training; Fitness APP; EMS Smart Wearable Devices; Beauty Slimming Products; Physical Fitness Test System; Digital Intelligent Fitness System; Fitness and Bodybuilding Media and other Supporting Services; Club Supplies/Management System.
3. Swimming Pool Equipment, Facility & Appliance
SPA Swimming Facilities, Swimming Pool Equipment and SPA; Public Swimming Facilities and Technology; Private Swimming Pool and Supporting Facilities; Landscape and Waterscape Fountain Equipment; Swimming/Life-Saving Related Equipment; Sauna/Spa/Shower SPA Leisure Facilities and Supplies; Infant Swimming Facilities and Supporting Services; Water Park; Water Sports Equipment; Engineering Design, Service Agencies; Media and Industry Associations.
4. Sports Nutrition
Sports Nutrition/Supplements; Functional Health Food; Raw Materials and Packaging Equipment; Shake Cup and Punching Machine; Sports Nutrition OEM Services.
5. Sports Fashion Shoes, Clothing and Equipment
Fitness Clothing; Yoga Clothing; Sports Bags; Fitness Sports Tide Accessories; Functional Fabrics and Sports Equipment Accessories.
6. Sports Science and Technology
Intelligent Ecological Sports System; Supporting Products and Smart Wearable; Metaverse Sports Supporting Equipment; Rehabilitation Equipment; Cross-Border Sports; Sports Brand Franchise; IP Authorization; Event Supporting Equipment.
7. STAF Sports Venue Operation
Venue Materials; Venue Supporting Facilities; Construction Equipment; Athletics and Gymnastics Equipment; Fence and Purse Seine HVAC Materials; Lighting System; Shock-Proof Sound Insulation Materials; Amusement Equipment and Related Supporting Facilities; Campus Sports Equipment; Campus Intelligent Safety Monitoring Equipment; Digital Application Platform.
Introduction:
IWF Shanghai Int' Health, Wellness, Fitness Expo, as the vane of the sports and fitness industry in the Asia-Pacific region, will usher in the grand opening of the 13th exhibition on March 13th, 2026. Anchored in the "Comprehensive Sports + General Health", market and themed "MORE THAN FITNESS", the expo focuses on advancing the export of China's high-quality manufacturing and empowering the cros-border expansion of domestic brands. It deepens trade-matching services for commercial and home fitness equipment, actively expands into niche sectors such as sports recreation, Al intellingent fitness, and youth sports education, and continuously optimizes B2B procurement models to establish itself as a one-stop intemational sourcing and trading platform for sports and fitness products.
The IWF organizing committee adheres to its philosophy of "To Create More Opportunities for Clients", driving efficient resource allocation across the sports and fitness industry chain. Leveraging its strengths as a platform integration hub, it provides professional support services to assist exhibitors in 360 panoramic product showcasing. The expo features meticulously curated industry highlights, including product launches, premium forums, competitive events, award ceremonies, and interactive performances, delivering a comprehensive display of high-quality sports and health content. By building bridges for collaboration between global industry professionals and offering a stage for fitness enthusiasts to showcase their talents, the expo promotes scientific and healthy lifestyles. Aligned with China's National Fitness Campaign, it strives to propel the leapfrog innovation of the nation's sports and fitness industry.
Observation around the world, focus on the foreign trade
Foreign trade is treated as one of the troika that drives economic growth, as the platform for displaying industry innovation and linking the function of the entire industry chain, IWF2026 will continue deploying the global market; Based on the platform economy accumulated by IWF for 13 years, CIST Shanghai International Sports and Leisure Expo will be held at the same time，equipped with two functional areas: B2B international trade docking service area, foreign VIP service area, specialized match making docking service area, which build a professional connection for exhibitors and visitors; Hold a number of trade forums and matchmaking activities, deepen the B2B procurement model, link exhibitor brands and professional buyer groups, assist on accurately connecting with international buyers, that contributed to international trade negotiations and create a global sharing platform.
Experience digital fitness without boundaries
The future of sports and fitness consumption is shaped by the convergence of content, gaming, and interactive services. Key trends such as sustainability, digitalization, and immersive experiences are driving the evolution of the fitness industry. IWF2026 embraces these trends by focusing on the development of digital life venues and creating new spaces for sports. The event will feature an expanded range of exhibits, including smart digital fitness solutions, VR/AR metaverse fitness, smart wearables, and sports digital management services. With the theme "Active Fitness, " IWF2026 aims to promote a high-quality, interactive experience that blends enjoyment with innovation, achieving a seamless integration of "fun + intelligence. "
Guide by government, joint the associations
In recent years, IWF has actively explored the integration of "Government Guidance + Enterprise Participation + Exhibition Services. " As a National Sports Industry Demonstration Project and a Shanghai Sports Industry Demonstration Project, IWF2024 received strong support from the Shanghai Administration of Sports and the Shanghai Fitness and Bodybuilding Association. Following the fair, IWF was recognized as a notable case in the 2024 Shanghai Sports Consumption Festival, showcasing its success. Building on the achievements of the past decade, IWF2026 will continue to collaborate with government departments and industry associations to advance red sports culture and actively develop the sports and fitness industry in the Yangtze River Delta.
Focus on service, improve the function
As a leading platform, IWF showcases industry innovations and facilitates connections throughout the industry’s supply chain, having served the sector for 13 years.
IWF leverages various elements, including forums, education and training, competitions, exhibitions, and interactive awards, to maximize its role in trade networking, trendsetting, channel expansion, and promotion. By connecting numerous domestic and international brands with professional buyers, IWF fosters a new sports industry ecosystem. It generates fresh potential for the sports and fitness sector’s growth and provides comprehensive innovation solutions for enterprises, driving sustainable and high-quality development.
Industrial consumption, energy development
IWF is actively advancing the new business model of "sports and fitness +" by promoting the integration and upgrading of various industries, including "sports and fitness + digital, " "sports and fitness + health, " and "sports and fitness + lightweight outdoor. " The platform highlights popular activities such as Frisbee, land surfing, and camping, driving domestic consumption and emphasizing the theme of sports consumption. It fosters integrated development by exploring new consumption venues and strengthening collaboration between government, industry, academia, and research institutions, showcasing the contributions of demonstration industries.
Develop comprehensively, keep real but innovative
IWF is dedicated to achieving the "Healthy China 2030" goal by advancing fitness and sports development across all fronts. The exhibition space for fitness equipment has been expanded, providing more room and enhancing the experience for both exhibitors and visitors. Additionally, the layout has been strategically adjusted to emphasize the export trade of household fitness equipment. This optimization improves overall efficiency and leverages the cluster effect to boost the industry's impact.
Effectively implement what is learned. Continuously improve what we own
Building on the success of its 11th anniversary, IWF remains committed to driving development through innovation. The platform actively adapts to the rapidly changing industry landscape by deeply exploring market demands and strategically planning the sports industry to offer customers more professional services and comprehensive experiences. IWF, in collaboration with its partners, will continue to embody the spirit of the exhibition industry, creating a top-quality sports and fitness business platform in Asia and fostering high-quality industry development while maintaining its status as a leading sports and fitness exhibition.
The IWF organizing committee adheres to its philosophy of "To Create More Opportunities for Clients", driving efficient resource allocation across the sports and fitness industry chain. Leveraging its strengths as a platform integration hub, it provides professional support services to assist exhibitors in 360 panoramic product showcasing. The expo features meticulously curated industry highlights, including product launches, premium forums, competitive events, award ceremonies, and interactive performances, delivering a comprehensive display of high-quality sports and health content. By building bridges for collaboration between global industry professionals and offering a stage for fitness enthusiasts to showcase their talents, the expo promotes scientific and healthy lifestyles. Aligned with China's National Fitness Campaign, it strives to propel the leapfrog innovation of the nation's sports and fitness industry.
Observation around the world, focus on the foreign trade
Foreign trade is treated as one of the troika that drives economic growth, as the platform for displaying industry innovation and linking the function of the entire industry chain, IWF2026 will continue deploying the global market; Based on the platform economy accumulated by IWF for 13 years, CIST Shanghai International Sports and Leisure Expo will be held at the same time，equipped with two functional areas: B2B international trade docking service area, foreign VIP service area, specialized match making docking service area, which build a professional connection for exhibitors and visitors; Hold a number of trade forums and matchmaking activities, deepen the B2B procurement model, link exhibitor brands and professional buyer groups, assist on accurately connecting with international buyers, that contributed to international trade negotiations and create a global sharing platform.
Experience digital fitness without boundaries
The future of sports and fitness consumption is shaped by the convergence of content, gaming, and interactive services. Key trends such as sustainability, digitalization, and immersive experiences are driving the evolution of the fitness industry. IWF2026 embraces these trends by focusing on the development of digital life venues and creating new spaces for sports. The event will feature an expanded range of exhibits, including smart digital fitness solutions, VR/AR metaverse fitness, smart wearables, and sports digital management services. With the theme "Active Fitness, " IWF2026 aims to promote a high-quality, interactive experience that blends enjoyment with innovation, achieving a seamless integration of "fun + intelligence. "
Guide by government, joint the associations
In recent years, IWF has actively explored the integration of "Government Guidance + Enterprise Participation + Exhibition Services. " As a National Sports Industry Demonstration Project and a Shanghai Sports Industry Demonstration Project, IWF2024 received strong support from the Shanghai Administration of Sports and the Shanghai Fitness and Bodybuilding Association. Following the fair, IWF was recognized as a notable case in the 2024 Shanghai Sports Consumption Festival, showcasing its success. Building on the achievements of the past decade, IWF2026 will continue to collaborate with government departments and industry associations to advance red sports culture and actively develop the sports and fitness industry in the Yangtze River Delta.
Focus on service, improve the function
As a leading platform, IWF showcases industry innovations and facilitates connections throughout the industry’s supply chain, having served the sector for 13 years.
IWF leverages various elements, including forums, education and training, competitions, exhibitions, and interactive awards, to maximize its role in trade networking, trendsetting, channel expansion, and promotion. By connecting numerous domestic and international brands with professional buyers, IWF fosters a new sports industry ecosystem. It generates fresh potential for the sports and fitness sector’s growth and provides comprehensive innovation solutions for enterprises, driving sustainable and high-quality development.
Industrial consumption, energy development
IWF is actively advancing the new business model of "sports and fitness +" by promoting the integration and upgrading of various industries, including "sports and fitness + digital, " "sports and fitness + health, " and "sports and fitness + lightweight outdoor. " The platform highlights popular activities such as Frisbee, land surfing, and camping, driving domestic consumption and emphasizing the theme of sports consumption. It fosters integrated development by exploring new consumption venues and strengthening collaboration between government, industry, academia, and research institutions, showcasing the contributions of demonstration industries.
Develop comprehensively, keep real but innovative
IWF is dedicated to achieving the "Healthy China 2030" goal by advancing fitness and sports development across all fronts. The exhibition space for fitness equipment has been expanded, providing more room and enhancing the experience for both exhibitors and visitors. Additionally, the layout has been strategically adjusted to emphasize the export trade of household fitness equipment. This optimization improves overall efficiency and leverages the cluster effect to boost the industry's impact.
Effectively implement what is learned. Continuously improve what we own
Building on the success of its 11th anniversary, IWF remains committed to driving development through innovation. The platform actively adapts to the rapidly changing industry landscape by deeply exploring market demands and strategically planning the sports industry to offer customers more professional services and comprehensive experiences. IWF, in collaboration with its partners, will continue to embody the spirit of the exhibition industry, creating a top-quality sports and fitness business platform in Asia and fostering high-quality industry development while maintaining its status as a leading sports and fitness exhibition.