From Technology to Orders: How to Solve the Challenges of Photonic Enterprises Going Global?
Duration:
May 15 - 17, 2025
Location:
China
From May 15 to 17, 2024, the 19th "China Optics Valley" International Optoelectronics Exposition (OVC EXPO) was grandly held at the Wuhan Optics Valley Science and Technology Exhibition Center. As a leading global cross-border e-commerce service platform, Made-in-China.com made an appearance at the exhibition with its one-stop cross-border service solutions. The booth was bustling with popularity, and the industry forum held concurrently received a warm response, fully highlighting the urgent need of the optoelectronic industry for global expansion and the core value of Made-in-China.com in empowering enterprises to go global.
Booth popularity: Hundreds of enterprises focus on new opportunities for the optoelectronic industry to go global
In the core exhibition area of the Optoelectronics Expo, the booth of Made-in-China.com attracted a large number of exhibitors with its eye-catching brand image and professional foreign trade service content. According to statistics, during the exhibition, Made-in-China.com received over 200 manufacturing enterprises from fields such as laser technology and applications, optics and precision optics, optical communication technology, and optoelectronics technology and applications. Among these, approximately 80% of the enterprises expressed a clear desire to explore overseas markets and hoped to achieve a breakthrough in foreign trade from scratch by utilizing the platform resources and digital tools provided by Made-in-China.com.
Manager Li, from a local Wuhan enterprise that produces core optoelectronic products, admitted at the exhibition site: "Our products are competitive in the international market, but how to accurately reach overseas customers and build a bridge of trust has always been a difficult problem." Through in-depth communication with the Made-in-China.com team, Xian Dao Core Light learned that the platform's "full-link foreign trade services" could cover the entire process from website construction and promotion to transactions. In particular, the "one-click go global" system can quickly translate enterprise information into multiple languages and directly connect with global buyers, which greatly boosted the company's confidence.
Another exhibitor has already tasted the "sweetness" of going global. As a senior member of Made-in-China.com, this exhibitor has increased its foreign trade sales to one-third of its domestic sales in just one year since starting cross-border business in early 2023, with products sold to more than 20 countries worldwide. The general manager said: "Through the platform's big data matching and precise promotion, we have successfully reached customers in emerging markets such as the Middle East and Southeast Asia, and even received custom orders from high-end laboratories in Europe." However, he also mentioned the current challenges: "Some countries have technical certification barriers for high-precision optical equipment, and international logistics costs fluctuate greatly. We hope the platform can provide more localized compliance support and supply chain optimization solutions in the future."
Forum ignites the audience: Cross-border practical experience ignites the enthusiasm of enterprises to go global
On May 17, the "Optoelectronic Industry: Starting from Scratch to Layout Cross-Border Foreign Trade Practical Meeting" co-hosted by Made-in-China.com and the Optoelectronics Expo Organizing Committee brought the exhibition to a climax. Despite the meeting lasting over two hours, there was not a single empty seat at the venue, with even the back rows filled with audience members standing and listening attentively, reflecting the industry's thirst for knowledge about going global.
At the conference, a senior foreign trade expert from Made-in-China.com analyzed key strategies for global expansion for optoelectronic enterprises from multiple perspectives, including market analysis, brand construction, and digital marketing. Wang Yuanbo, a senior regional account manager from Hubei, emphasized in his speech, "The optoelectronic industry has high technical barriers and strong demand for customization. Enterprises need to establish a credible international image through professional platforms. Made-in-China.com, covering more than 40 million registered buyers worldwide and supporting 16 language versions, can help enterprises quickly set up an overseas 'digital showroom,' making product parameters and corporate strength clear at a glance."
After the forum, Manager Wu from Wuhan took the initiative to speak with the staff. He shared, "Since receiving the first inquiry with a free account on Made-in-China.com in 2017, I have convinced my company to upgrade to a premium membership. Since then, I have worked for four different optoelectronic enterprises, each becoming a loyal user of Made-in-China.com." He recalled that with the precise matchmaking of buyer resources on the platform, his team successfully secured a large equipment order for a project in the Middle East and established a long-term cooperation with a new client in Russia. "The platform's data analytics and customer management system have given us an edge in foreign trade negotiations," said Manager Wu with emotion.
Media Spotlight: Hubei Satellite TV Praises Made-in-China.com for "One-Click Going Global"
For the first time, this edition of the Optoelectronics Expo set up a "Cross-Border Foreign Trade" parallel conference area, attracting high attention from mainstream media such as Hubei Satellite TV. Reporters found that "foreign trade," "going global," and "cross-border" were the most frequently mentioned keywords among exhibitors, with many using bilingual designs on their display boards to showcase their international ambitions.
At the Made-in-China.com booth, a reporter from Hubei Satellite TV witnessed a live demonstration of the platform's system. Manager Wang Yuanbo introduced to the camera, "This system can generate a multilingual company homepage with one click, seamlessly connecting to global procurement needs. For companies like Pilot Core Optics with zero experience, they can quickly complete the basic foreign trade infrastructure setup and then track market trends and optimize product strategies with the platform's data tools." This innovative feature impressed the first-time exhibitors from Core Optics, with Manager Li stating, "Guidance from a professional platform has saved us from taking detours, allowing us to see further and walk more steadily."
Empowering Digitization, Building a New Ecosystem for Optoelectronics Going Global
This Optoelectronics Expo not only serves as a showcase for China's optoelectronic industry's technological strength but also as a "compass" for enterprises exploring the path to globalization. Made-in-China.com provides practical solutions for optoelectronics enterprises to overcome the challenges of going global through precise resource matching, innovative digital tools, and in-depth localization services. In the future, with the release of RCEP benefits and the deepening of "Belt and Road" cooperation, Made-in-China.com will continue to focus on "full-chain empowerment" as its core, helping more enterprises from "China's Optics Valley" shine on the world stage and illuminate the global market with Chinese optoelectronic technology!
Booth popularity: Hundreds of enterprises focus on new opportunities for the optoelectronic industry to go global
In the core exhibition area of the Optoelectronics Expo, the booth of Made-in-China.com attracted a large number of exhibitors with its eye-catching brand image and professional foreign trade service content. According to statistics, during the exhibition, Made-in-China.com received over 200 manufacturing enterprises from fields such as laser technology and applications, optics and precision optics, optical communication technology, and optoelectronics technology and applications. Among these, approximately 80% of the enterprises expressed a clear desire to explore overseas markets and hoped to achieve a breakthrough in foreign trade from scratch by utilizing the platform resources and digital tools provided by Made-in-China.com.
Manager Li, from a local Wuhan enterprise that produces core optoelectronic products, admitted at the exhibition site: "Our products are competitive in the international market, but how to accurately reach overseas customers and build a bridge of trust has always been a difficult problem." Through in-depth communication with the Made-in-China.com team, Xian Dao Core Light learned that the platform's "full-link foreign trade services" could cover the entire process from website construction and promotion to transactions. In particular, the "one-click go global" system can quickly translate enterprise information into multiple languages and directly connect with global buyers, which greatly boosted the company's confidence.
Another exhibitor has already tasted the "sweetness" of going global. As a senior member of Made-in-China.com, this exhibitor has increased its foreign trade sales to one-third of its domestic sales in just one year since starting cross-border business in early 2023, with products sold to more than 20 countries worldwide. The general manager said: "Through the platform's big data matching and precise promotion, we have successfully reached customers in emerging markets such as the Middle East and Southeast Asia, and even received custom orders from high-end laboratories in Europe." However, he also mentioned the current challenges: "Some countries have technical certification barriers for high-precision optical equipment, and international logistics costs fluctuate greatly. We hope the platform can provide more localized compliance support and supply chain optimization solutions in the future."
Forum ignites the audience: Cross-border practical experience ignites the enthusiasm of enterprises to go global
On May 17, the "Optoelectronic Industry: Starting from Scratch to Layout Cross-Border Foreign Trade Practical Meeting" co-hosted by Made-in-China.com and the Optoelectronics Expo Organizing Committee brought the exhibition to a climax. Despite the meeting lasting over two hours, there was not a single empty seat at the venue, with even the back rows filled with audience members standing and listening attentively, reflecting the industry's thirst for knowledge about going global.
At the conference, a senior foreign trade expert from Made-in-China.com analyzed key strategies for global expansion for optoelectronic enterprises from multiple perspectives, including market analysis, brand construction, and digital marketing. Wang Yuanbo, a senior regional account manager from Hubei, emphasized in his speech, "The optoelectronic industry has high technical barriers and strong demand for customization. Enterprises need to establish a credible international image through professional platforms. Made-in-China.com, covering more than 40 million registered buyers worldwide and supporting 16 language versions, can help enterprises quickly set up an overseas 'digital showroom,' making product parameters and corporate strength clear at a glance."
After the forum, Manager Wu from Wuhan took the initiative to speak with the staff. He shared, "Since receiving the first inquiry with a free account on Made-in-China.com in 2017, I have convinced my company to upgrade to a premium membership. Since then, I have worked for four different optoelectronic enterprises, each becoming a loyal user of Made-in-China.com." He recalled that with the precise matchmaking of buyer resources on the platform, his team successfully secured a large equipment order for a project in the Middle East and established a long-term cooperation with a new client in Russia. "The platform's data analytics and customer management system have given us an edge in foreign trade negotiations," said Manager Wu with emotion.
Media Spotlight: Hubei Satellite TV Praises Made-in-China.com for "One-Click Going Global"
For the first time, this edition of the Optoelectronics Expo set up a "Cross-Border Foreign Trade" parallel conference area, attracting high attention from mainstream media such as Hubei Satellite TV. Reporters found that "foreign trade," "going global," and "cross-border" were the most frequently mentioned keywords among exhibitors, with many using bilingual designs on their display boards to showcase their international ambitions.
At the Made-in-China.com booth, a reporter from Hubei Satellite TV witnessed a live demonstration of the platform's system. Manager Wang Yuanbo introduced to the camera, "This system can generate a multilingual company homepage with one click, seamlessly connecting to global procurement needs. For companies like Pilot Core Optics with zero experience, they can quickly complete the basic foreign trade infrastructure setup and then track market trends and optimize product strategies with the platform's data tools." This innovative feature impressed the first-time exhibitors from Core Optics, with Manager Li stating, "Guidance from a professional platform has saved us from taking detours, allowing us to see further and walk more steadily."
Empowering Digitization, Building a New Ecosystem for Optoelectronics Going Global
This Optoelectronics Expo not only serves as a showcase for China's optoelectronic industry's technological strength but also as a "compass" for enterprises exploring the path to globalization. Made-in-China.com provides practical solutions for optoelectronics enterprises to overcome the challenges of going global through precise resource matching, innovative digital tools, and in-depth localization services. In the future, with the release of RCEP benefits and the deepening of "Belt and Road" cooperation, Made-in-China.com will continue to focus on "full-chain empowerment" as its core, helping more enterprises from "China's Optics Valley" shine on the world stage and illuminate the global market with Chinese optoelectronic technology!