Post-Event Report: Insights from MATELEC 2024
Duration:
Nov 13 - 30, 2024
Location:
Spain
Overview
The MATELEC International Trade Fair for Electrical and Electronics Industry, held from November 5-8, 2024, at IFEMA MADRID, brought together industry professionals and exhibitors from around the world. MATELEC is renowned in southern Europe as a key meeting point for technology, innovation, and sustainable solutions, with this year’s themes covering Industry, Smart Factory, and various lighting applications. Buyers could explore advancements in electrification and digitalization across homes, industries, and businesses, with a strong emphasis on connected security technology, smart solutions, and sustainable technology.
Location and Layout
The fair was held at IFEMA MADRID, spanning over 90,000 square meters across several pavilions, providing buyers with ample opportunity to interact with suppliers in specialized zones. The layout, which included halls and core connections, allowed buyers to efficiently navigate the different areas dedicated to electrical and electronic solutions.
What Buyers Valued Most
We reconnected with many old friends and welcomed new ones from various regions, including local attendees from Spain as well as visitors from Italy, France, Morocco, Colombia, Brazil, Argentina, and Panama. These buyers shared diverse needs and requirements and reflected on their past experiences collaborating with Chinese suppliers. Their feedback provided valuable insights into how Chinese products and services have met or adapted to various market demands, highlighting both opportunities and areas for further alignment.
1.Comprehensive Product Range and Suppliers:
Buyers had access to a wide variety of products and suppliers, including specialized solutions in decorative lighting, industrial equipment, photovoltaic systems, and power components. Notably, Chinese suppliers presented a strong collective presence across multiple pavilions, showcasing high-quality products in the power, lighting, and building materials sectors. This coordinated exhibition format made it easier for buyers to discover new products and connect with suppliers directly. Many buyers successfully found products that matched their specifications, while Made-in-China.com representatives were on-site to guide buyers through the platform’s procurement features and supplier qualifications. The Smart Expo tool was actively utilized to help buyers view detailed supplier information, send inquiries directly from the booth, and connect efficiently with sellers. This tool also encouraged buyers to explore online transaction features, providing a streamlined approach to initiating business discussions.
2.Effective Communication and Language Support:
Language compatibility emerged as a critical factor. Spanish-speaking buyers expressed a strong preference for Spanish communication, which enabled smoother and more trustworthy interactions. To meet this demand, many Chinese suppliers arranged Spanish-speaking translators to ensure clear communication, minimizing potential language barriers. While some buyers had reservations about language challenges, particularly when engaging with Chinese suppliers, those concerns were often alleviated with this dedicated language support or through instant communication tools like WhatsApp. Such tools allowed buyers to receive detailed information in real-time and keep an ongoing record of discussions.
3.Logistics and Integration Services:
Buyers appreciated suppliers offering integrated logistics options, such as consolidated shipments and cost-effective transfers. This service helped reduce the complexity of managing multiple shipments from different suppliers and minimized logistics costs. Additionally, having the ability to search for suppliers by specific tags on the Made-in-China.com platform made it easier for buyers to identify relevant products quickly and efficiently.
4.Sustainable and Technologically Advanced Solutions:
Many buyers were drawn to exhibitors’ focus on sustainability and technological innovation. The fair emphasized solutions in electrification and digitization that align with global efforts toward achieving sustainability goals. Buyers were particularly interested in smart technologies that integrate with existing industrial and commercial systems, supporting a seamless transition to digitalized environments.
Conclusion
MATELEC 2024 offered buyers a rich environment for exploring innovative, sustainable, and technologically advanced products across multiple sectors. Chinese suppliers, organized as a collective exhibition group, presented an impressive array of products, meeting various buyer needs in power, lighting, and building materials. With Made-in-China.com actively supporting buyers by providing platform information and supplier recommendations, as well as leveraging the Smart Expo tool to facilitate supplier research, instant inquiries, and guidance on online transactions, buyers experienced a more efficient procurement process. Looking forward, with the right enhancements in communication, logistics, and booth visibility, future fairs will further strengthen these supplier-buyer connections, creating a productive marketplace to meet the evolving demands of the international market.
The MATELEC International Trade Fair for Electrical and Electronics Industry, held from November 5-8, 2024, at IFEMA MADRID, brought together industry professionals and exhibitors from around the world. MATELEC is renowned in southern Europe as a key meeting point for technology, innovation, and sustainable solutions, with this year’s themes covering Industry, Smart Factory, and various lighting applications. Buyers could explore advancements in electrification and digitalization across homes, industries, and businesses, with a strong emphasis on connected security technology, smart solutions, and sustainable technology.
Location and Layout
The fair was held at IFEMA MADRID, spanning over 90,000 square meters across several pavilions, providing buyers with ample opportunity to interact with suppliers in specialized zones. The layout, which included halls and core connections, allowed buyers to efficiently navigate the different areas dedicated to electrical and electronic solutions.
What Buyers Valued Most
We reconnected with many old friends and welcomed new ones from various regions, including local attendees from Spain as well as visitors from Italy, France, Morocco, Colombia, Brazil, Argentina, and Panama. These buyers shared diverse needs and requirements and reflected on their past experiences collaborating with Chinese suppliers. Their feedback provided valuable insights into how Chinese products and services have met or adapted to various market demands, highlighting both opportunities and areas for further alignment.
1.Comprehensive Product Range and Suppliers:
Buyers had access to a wide variety of products and suppliers, including specialized solutions in decorative lighting, industrial equipment, photovoltaic systems, and power components. Notably, Chinese suppliers presented a strong collective presence across multiple pavilions, showcasing high-quality products in the power, lighting, and building materials sectors. This coordinated exhibition format made it easier for buyers to discover new products and connect with suppliers directly. Many buyers successfully found products that matched their specifications, while Made-in-China.com representatives were on-site to guide buyers through the platform’s procurement features and supplier qualifications. The Smart Expo tool was actively utilized to help buyers view detailed supplier information, send inquiries directly from the booth, and connect efficiently with sellers. This tool also encouraged buyers to explore online transaction features, providing a streamlined approach to initiating business discussions.
2.Effective Communication and Language Support:
Language compatibility emerged as a critical factor. Spanish-speaking buyers expressed a strong preference for Spanish communication, which enabled smoother and more trustworthy interactions. To meet this demand, many Chinese suppliers arranged Spanish-speaking translators to ensure clear communication, minimizing potential language barriers. While some buyers had reservations about language challenges, particularly when engaging with Chinese suppliers, those concerns were often alleviated with this dedicated language support or through instant communication tools like WhatsApp. Such tools allowed buyers to receive detailed information in real-time and keep an ongoing record of discussions.
3.Logistics and Integration Services:
Buyers appreciated suppliers offering integrated logistics options, such as consolidated shipments and cost-effective transfers. This service helped reduce the complexity of managing multiple shipments from different suppliers and minimized logistics costs. Additionally, having the ability to search for suppliers by specific tags on the Made-in-China.com platform made it easier for buyers to identify relevant products quickly and efficiently.
4.Sustainable and Technologically Advanced Solutions:
Many buyers were drawn to exhibitors’ focus on sustainability and technological innovation. The fair emphasized solutions in electrification and digitization that align with global efforts toward achieving sustainability goals. Buyers were particularly interested in smart technologies that integrate with existing industrial and commercial systems, supporting a seamless transition to digitalized environments.
Conclusion
MATELEC 2024 offered buyers a rich environment for exploring innovative, sustainable, and technologically advanced products across multiple sectors. Chinese suppliers, organized as a collective exhibition group, presented an impressive array of products, meeting various buyer needs in power, lighting, and building materials. With Made-in-China.com actively supporting buyers by providing platform information and supplier recommendations, as well as leveraging the Smart Expo tool to facilitate supplier research, instant inquiries, and guidance on online transactions, buyers experienced a more efficient procurement process. Looking forward, with the right enhancements in communication, logistics, and booth visibility, future fairs will further strengthen these supplier-buyer connections, creating a productive marketplace to meet the evolving demands of the international market.