Home Trade Shows Footprints Intelligence + Sustainability: Dual Engines Driving the Printing Industry

Intelligence + Sustainability: Dual Engines Driving the Printing Industry

Duration: Mar 04 - 06, 2025
Location: China
From March 4th to 6th, 2025, the South China International Printing Industry Exhibition (PRINTECH) was held at the China Import and Export Fair Complex in Guangzhou. Despite heavy rain throughout the event, the exhibition buzzed with energy, reflecting the resilience and innovation of the global printing sector. Focusing on advancements across the entire printing supply chain, **the event showcased intelligent printing equipment, eco-friendly inks, digital printing technologies, bookbinding solutions, label printing, corrugated packaging, and creative packaging applications**, attracting nearly 2,100 exhibitors and tens of thousands of professional visitors worldwide to explore future opportunities. 



Green Transformation: From Trend to Necessity

Global environmental regulations and rising consumer demand for sustainability are accelerating the printing industry’s shift toward greener practices. Driven by policies like waste bans, plastic restrictions, and "paper-for-plastic" initiatives, as well as evolving consumer preferences, eco-friendly packaging has become the industry standard. Exhibitors highlighted innovations in recyclable materials, biodegradable inks, energy-efficient production processes, and circular economy solutions. 

The market is poised for consolidation, with outdated, non-compliant manufacturers facing increasing pressure. A full-chain green transition—encompassing sustainable sourcing, design, production, logistics, sales, and recycling—is now inevitable for long-term competitiveness. 



Southeast Asia: A New Frontier for Chinese Innovation

As labor costs rise in China, Southeast Asia has emerged as a strategic hub for cost-effective production and market expansion. At the exhibition, buyers from Indonesia, Thailand, and Vietnam emphasized the superior quality and affordability of Chinese smart printing equipment compared to local alternatives. 

To counter the relocation of manufacturing, leading Chinese companies are adopting a "localized production + technology export" model, establishing overseas facilities to better serve regional clients. As one industry expert noted: "Southeast Asia is not just a cost-efficient base—it’s a growth market. Localized operations enable faster response times and help navigate trade barriers."



Made-in-China.com: Empowering Global Trade

"While our intelligent label printers are cutting-edge, expanding overseas remains a challenge," shared a Guangdong-based exhibitor. 

At Hall 5.1, Made-in-China.com—a B2B platform with two decades of cross-border expertise—offered tailored solutions to bridge this gap. Through workshops on "one-stop global trade services," "targeting premium markets in Europe and North America," and "strategies for engaging Middle Eastern buyers," the platform drew over 500 businesses seeking to unlock international opportunities.



The 2025 PRINTECH exhibition not only highlighted technological breakthroughs but also underscored the urgency of sustainable transformation. With Made-in-China.com’s end-to-end trade support, Chinese printing and packaging enterprises are well-positioned to capture global demand and drive innovation worldwide.