Quick Response to New Situation
Taking the advantages of more than 100 thousand customer resources accumulated and high-quality services maturated from last ten years of CIFF, 2008 finally witnessed the successful debut of China International Outdoor & Leisure Fair (Guangzhou) (Outdoor & Leisure Guangzhou), which reached 10000 SQM and attracted nearly 100 brand exhibitors, as Alma Contract, Marstone Enterprise Corp Ltd., Mano Leisure Products Co., Ltd, Nuatong Garden Furniture Ltd., Artie Garden International Ltd., and Gardenart Furniture Co., Ltd. and so on. This four-day fair successfully created a fascinating feast for outdoor & leisure sector, attracting 15,489 visitors from 13 countries, China included. Its good performance also indicated the success of CIFF’s trial of extention from purely interior furniture to the combination of indoor and outdoor livings.
The outdoor furniture & home items sector in China has made a great progress in recent years, and she has developed as an irreplaceable powerful player in this sector. Even though, manufacturers has assumed increasing pressure and more furious competition in face of the present economic situation, as RMB revaluation, cost increase of raw materials and human resources and so on since the year of 2007. Thus, Outdoor & Leisure Guangzhou 2009 has made appropriate adjustment in terms of positioning and promotion, in order to create a much more convenient and efficient platform for trading players.
Adjustment to New Situation
In face of the present situation for outdoor furniture & home items sector, Outdoor & Leisure Guangzhou 2009 will strength the publicity in domestic market, establishing cooperation with enterprises and associations engaged in estate, hotel management and meanwhile, inviting important buyers like B&Q, Hola and Metro. As for overseas promotion, Outdoor & Leisure Guangzhou 2009 will witness its simultaneous focus on American and European markets, as actively promoting in big events and placing ads on Casual Living, Mobel Markt Mobel Kulture, and DIY and exploration of the booming markets like Russia and South-east Asia.