Alright Treacle Launches to Rave Reviews
Quirky UK greetings card company Alright Treacle launched at Spring Fair in a rebellion against average greetings cards. The company said that it believes its range of 265 card designs will bring something fresh to the market.
Alright Treacle's Spring Fair debut was the first time that it has shown its products to a wide range of retail buyers and said that it got a great response from buyers who commented on the uniqueness of the ranges.
Alright Treacle director Ward Hellewell said: "When we set up Alright Treacle, we wanted to produce greeting cards that were unusual and contemporary."
"The Spring Fair was the perfect way for us to get ourselves noticed and boost our profile among buyers. We felt it really helped launch Alright Treacle in an exciting way, we made lots of contacts and we’ll be working hard to make the most of such a brilliant start to our company."
Alright Treacle has a ranges of cards with strong, bright images including retro kaleidoscopic patterns and a range of cards featuring characters created by UK textile artist Donna Wilson. This is first time that Wilson has collaborated on a greetings card range.
With backgrounds in editorial and design jobs on newspapers and magazine in the Europe and Australia, the team behind London-based Alright Treacle have used their contacts to create a network of illustrators, designers and writers to create unusual design-led greetings.