On GDS’ offbeat platform Design Attack 100 creative young designers will again be presented alongside already known labels with their hip collections for Autumn/Winter 2011/12 from 16 to 18 March. Under the motto Polar Radar the newcomers from Hall 3 will introduce the international audience to original tendencies in independent fashion as well as urban and streetwear. The line-up includes a colourful array of shoe labels, bags, accessories and up-and-coming lifestyle products off the beaten fashion track. For the 14th edition of Design Attack brands such as Aurélia Paumelle, BB Vanities, Bed Stu Footwear, French Vintage, Penelope Chilvers, Rebel Rockers and Unabux have registered for the first time. Also “joining the pack” are Hester Vlamings, Jelske Peterson, Kamaeleon and Machin Machine plus many other labels from Portugal, the Netherlands, France and Russia.
After Design Attack mastermind Eddi Mackowiak brought the jungle to Düsseldorf last season, now a “cool” glittering icescape awaits visitors this time. The new design theme pays tribute to the spirit of discovery of past centuries and stands for the love of adventure and that sense of being in touch with nature. The iconic zone will also once again score points with its outrageous interior hall design in March: Glaciers, geysers and wild arctic animals will amaze visitors. The young collections are impressively staged on snow-white exhibition stands decorated with ice crystals. A special eye-catcher can be found on the Plaza where a giant iceberg is surrounded by numerous igloos.
New Labels at Design Attack
Bed Stu Footwear
Inspired by the streets and inhabitants of Bed Stu, a neighbourhood in Brooklyn, three young designers have been creating classic footwear styles with a special attitude since 1995: Hand-made leather boots, high-fashion loafers and vintage-inspired sandals. Marketing two lines the brand offers a wide choice of styles in different price categories. For the rugged styles in the Cobbler Collection natural materials are used. These are welted and feature a cork layer between insole and outsole that adapts perfectly to the foot when walking. The Bed Stu Collection is somewhat more refined but both lines have one thing in common: The vegetable tanning of their leather makes for a natural dyeing process and the original properties of the materials are retained. However, Bed Stu not only focuses on manufacturing shoes with a rough look and great fit. The designers are also committed to environmental protection. As a response to the disastrous oil spill in the Gulf of Mexico they designed a Special Edition comprising three styles: Half-leg Oxford shoes, classic loafers and slip-ons with a slurry and oil-smudged design. 100% of the proceeds of the “Gulf Coast Cleanup Collection” are donated to the restoration of wildlife.
Hall / Stand: 3 / DA 40
Website: Www. Bedstu. Com