25th INTERNATIONAL OPTICAL FAIR TOKYO
IOFT – a must attend event of the industry !!
Reed Exhibitions Japan will be opening the doors to 25th INTERNATIONAL OPTICAL FAIR TOKYO (IOFT 2012) from October 22 [Mon] – 24 [Wed], 2012 at Tokyo Big Sight, Japan.
IOFT is Asia’s leading optical trade fair reaching its 25th Anniversary this year. Each year IOFT serves as a great business platform and this year will be no exception!
As well as being a great place for exhibitors to launch products into Japan/Asia and to purchase new products from around the world, the show is also a place to be inspired! IOFT is a one of a kind show which gathers both products from the International market with edge and style, and from Japan with great quality and function. Therefore it is a chance to get in touch with a vast range of eyewear and related products of all categories!!
This year the exhibition halls are expected to be filled with 550 Brands and 17,000 Visitors from 20 countries and regions. IOFT is sure to meet the expectation of all industry professionals.
Exciting events to attend during the show
【Ribbon Cutting Ceremony】 ( Date/Time: Oct 22 [Mon] 9:30- Venue: In front of IOFT Registration Counter )
A number of events will be held at the show such as the “Ribbon Cutting Ceremony” which will take place straight before the doors open to the exhibition halls. Dignitaries from national trade associates, top buyers from Japan and Asian countries, supporters of the show, and global embassies will be taking part to celebrate the opening of the show.
【EYEWEAR OF THE YEAR 2013】( Date/Time: Oct 22 [Mon] 13:00- Venue: Special stage in the exhibition hall )
EYEWEAR OF THE YEAR (EOY) is one of the industry’s leading awards. It selects and honors distinguished new products which excel in design and/or function, to be marketed in the upcoming season. It will be held on October 22 [Mon] at 1pm within the exhibition halls. It would be a great opportunity for the nominees and winners to introduce their new designs/frame to the media and public.
The categories of the award are:
Men’ Eyewear：
Men’s frames which increase one’s
attractiveness at all scenes
Ladies’ Eyewear：
Ladies’ frames which highlight elegance,
beauty and charm
Sunglasses & Sports Glasses：
Last year’s Winners
Sunglasses & sporty frames for fashion,
sports and driving scenes which excel in design and function
Functions & Technologies：
Frames & sunglasses with innovative technology and/or superiority in function
Kids Eyewear：
Fashionable frames which also excel in function, e.g. durable and flexible, to support children’s growth and lives
Last year’s winners >> http://www.ioft.jp/en/Concurrent-Events/Eoy-Awards/
【25th Japan Best Dressed Eyes Awards】( Date/Time: Oct 22 [Mon] 16:00- Venue: Special stage in the exhibition hall )
An event covered by all major Japanese television networks, newspapers and magazines. where this year’s most famous eyewear wearers are awarded. Winners include celebrities, actors, politicians and other high profile figures from the: political, Economic, Cultural, Sports, Showbiz field. A special prize and a prize for sunglasses will also
Last year’s Winners
be presented.
Last year’s winners >> http://www.ioft.jp/en/Concurrent-Events/24th-Japan-Best-Dressed-Eyes-Awards/
The details of this year’s EOY and 25th Japan Best Dressed Eyes Awards will be announced on our official webpage in September http://www.ioft.jp/en/Home/.
Hot topics for IOFT 2012
“tide – The IOFT Int’l Designers”
A zone exclusively dedicated to stylish and edgy international designers. As IOFT serves as a gateway to enter the Japanese and Asian market, “tide” will be the key location to make business and to witness the new trends before it is launched into the market.
“Japanese Brands”
Japanese frames and related products are known for its great quality and innovative function but in recent years, many Japanese designers are coming up with new designs with both function and style. These Japanese designers are emerging into the market and will be exhibiting at this years show. These products will be found both in the “Fukui Zone” (Fukui is one of the largest manufacturing centers of eyeglass frames in Japan) and widely dispersed within the exhibition halls.
Special Services only at IOFT
When visiting a trade fair abroad, many people have probably experienced language boundaries and the lack of time and information to make business during the show period. IOFT Show Management provides an online product/exhibitor search engine “e-Guidebook” (http://www.ioft.jp/en/eguide/ to be updated in September) to make the planning of the visit smoother for visitors.
Additionally, Show Management arranges a “Matching Service” for overseas premium buyers. This is a service in which Show Management specially invites premium buyers from top optical chain stores from the Asian region and arrange meetings with exhibitors. Show Management will also strengthen the support for exhibitors from overseas this year by arranging appointments with Japanese buyers as part of the exhibitor’s support package. Both services will include translation services by our multilingual staff.
IOFT would be a great place for overseas visitors and buyers to start business in Japan and Asia and expect to greatly contribute to the successful business of the optical industry.
Keep October free for IOFT!!
IOFT is sure to be THE optical event to visit this fall so open your diaries/smart phones/blackberries and make an entry for October 22-24! To keep updated with the latest show news, please make use of the below sites:
IOFT Official Website >> http://www.ioft.jp/en/
IOFT NEWS >> http://www.ioftnews-eng.blogspot.com/
Follow us on Twitter >> http://twitter.com/IOFT_PR
Become our Fan on Facebook >> http://www.facebook.com/IOFT.megane
Read previous press releases >> http://www.ioft.jp/en/For-Press/News-Release/
To request for exhibiting information or FREE invitation tickets, please access the below sites:
Request for Exhibiting Information >> http://www.ioft.jp/en/ex/
Request for a FREE Invitation Ticket >> http://www.ioft.jp/en/inv/
Visiting inquiry for Media/Press >> [email protected]
Don’t miss out, keep October free for IOFT!!