May 12-14 | Exploring the Future of the Beauty Industry!
From May 12-14, 2025, the China Beauty Expo (CBE) will return to Shanghai for its 29th edition, marking a new chapter in this leading B2B beauty event. With exciting upgrades, the expo will feature new events, rebranded areas, and consolidated resources, all aimed at shaping the future of the global beauty industry.
Themed "Global New Launch, First in Shanghai," this 3-day exhibition will bring together high-quality beauty enterprises and products from more than 40 countries and regions, along with professional buyers from over 60 countries. The event will cover all sectors of the beauty industry, from the supply chain to professional beauty services, to finished cosmetics products. Over 500,000 visits, from agents, distributors, and wholesalers, are expected, creating an innovative space for growth and solidifying China’s role as a global leader in beauty.
Global Product Launches
Top 100 Brands
In 2025, CBE will spotlight new products from the world’s top 100 beauty brands, including Shiseido, LG Group, Proya Group, Shanghai Jahwa, Chando Group, Pechoin, Bloomage Biotech, Freda, Huanya Group, Lafang, Fuerjia, Pien Tze Huang, and many others. These leading brands will showcase their most anticipated new launches at the event.
Alongside these launches, CBE will host multiple product releases, awards, and gala events to highlight the industry’s latest innovations and propel new products into the spotlight.
China's Trendy Brands
The rapid rise of domestic Chinese brands has captured the attention of young consumers and is now a driving force in the beauty market. In 2024, CBE introduced China’s “New Beauty Power Brands” and released the "2024 CBE·Hurun China’s New Beauty Power Brand TOP 50." This list garnered widespread industry attention as China’s beauty brands play a significant role in driving trends, boosting market vitality, and elevating global influence.
CBE 2025 will feature cutting-edge new products from China's top beauty innovators, including Ziyuan, Runbayan, Dr. Eyre, Colorkey, Spes, McGuire, INTO YOU, AMORTALS, and many more. These brands will showcase their latest offerings in skincare, makeup, personal care, and baby products.
Professional Beauty
For over 20 years, CBE has been the leading platform for professional beauty, including beauty salon and spa products, equipment, medical beauty, and nail care. The Professional Beauty Theme Halls will house more than 2,000 brands such as MATIS, LPG, BABOR, POLICY, MATRISTAR, PHYT’S, and more. These exhibitors will present their latest products to thousands of professionals from salons, wellness centers, medical beauty clinics, and more.
CBE will also host technical forums, industry competitions, and market information exchanges to help companies build successful businesses in the Chinese market.
Advancing Beauty Technology
Top technological products
CBE has long been a champion of cosmetic technology, working to bridge the gap between China’s cosmetic technology and global standards. By 2025, CBE SUPPLY will feature more than 1,500 exhibitors, showcasing over 20,000 cutting-edge beauty technology products. Notable companies such as COSMAX, INTERCOS, Kolmar Korea, HCT, LEIDEX, and many others will display their flagship products, driving innovation within the beauty technology space.
"China Ingredients" Initiative
CBE 2025 will introduce the "China Ingredients" initiative, highlighting innovative raw materials from China. This initiative will feature exhibitions, forums, showcases, and matchmaking events to foster the development of cosmetic ingredients. It aims to support China's cosmetics industry and establish China as a global leader in the beauty sector.
The CBE Chinese Ingredients Awards will also recognize outstanding raw material enterprises, with the shortlisted companies showcased during the exhibition.
Global Resources & International Presence
CBE remains committed to integrating global resources to strengthen China’s position in the global cosmetics market. More than 4,000 international brands from over 40 countries will participate in the event. Delegations from France, Italy, the United States, Germany, Spain, Japan, South Korea, Singapore, Thailand, and Malaysia will introduce premium beauty brands and products to the Chinese market.
Country of Honor 2025: France
After hosting countries such as South Korea(2016), France (2017), Japan (2018), Thailand (2019), Italy (2023), and Spain(2024), CBE has selected France as the Country of Honor for 2025. Frenchbeauty brands and products, renowned for their global influence andtechnological innovation, will be prominently featured.
Online & Offline Channels
CBE’s professional buyer resources span both online and offline channels. In addition to e-commerce platforms, CBE has established a KOL Club, bringing together over 300 MCN agencies and 5,000 KOLs to help brands tap into the online beauty market.
Offline, CBE reaches key retail channels including supermarkets, department stores, cosmetics specialty stores, and wellness stores. It also engages professional beauty industries such as beauty salons, spa centers, and medical aesthetic clinics, driving new consumption trends and fostering growth.
International Congress of Cosmetic Science and Technology
On May 11, 2025, the International Congress of Cosmetic Science and Technology will return for its tenth edition. This platform will gather global scientific research enterprises and experts to discuss trends, showcase innovations, and share advancements in beauty science and technology. More than 50 technology-related forums will be held during the exhibition to spark new ideas and drive innovation.
Supply Chain-to-Manufacture Business Meetings
On May 11, beauty supply chain companies from China will be selected to have a face-to-face meetings with global brands from Asia, Europe, America, and other regions, to help global brands, manufactures, importers find high quality supply chain products more efficiently.