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MUMBAI: A delegation of the Indian Film Exporters Association (IFEA), comprising Ganesh Jain (President), Hirachand Dand (VP), Sivkumar Damani, Rameshkumar Duggal, Ajay Suri, Nikhil Tanwani and Nandkumar Bele (Secretary General), is currently attending the Hong Kong Film and TV Market being held in the premises of the ongoing Hong Kong International Film Festival. The Hong Kong International Film and TV Market (FILMART) is being held from March 21 to 24. This is said to be one of the premium places for buying and selling films of different languages.

Mar 22, 2011 (LBO) - China plans to make it easier for Sri Lankan exports to the country to clear customs and be distributed to local markets, according to the island’s Ministry of Industry and Commerce. "China is planning to provide favourable policies for custom clearance and inland transportation for exports coming from Sri Lanka, " it said in a statement, without giving details. The assurance was given by Huang Shah, Vice Chairperson of the China Council for the Promotion of International Trade, at a meeting with Industry and Commerce Minister Rishad Bathiudeen. China will also allocate a special area for Sri Lanka in the forthcoming Kunming international trade fair and will give 100 free booths for Sri Lanka, Huang said. The fourth South Asian Countries’ business forum and trade fair will be held from June 05 to 10 at Kunming, a known transportation hub in south-western China, located within the Yunnan Province. Bathiudeen said China is now the second largest supplier of goods to Sri Lanka. “Today China has become an important market for Sri Lanka with Sri Lankan exporters able to enter the Chinese market under the Asia-Pacific Trade Agreement. " The South Asian Countries’ trade fair is an annual trade fair organized in parallel to the China Import and Export Fair known as the Kunming Fair and is limited to South Asian countries.

The Hong Kong International Jewellery Show has reported a record number of exhibitors at its 2011 show, with jewellery brands hoping to cash in on the lucrative Chinese market and showcase their goods to an international audience. The show opened on March 4 with a record 2, 800 exhibitors from 46 countries and regions. It runs until March 8 at the Hong Kong Convention and Exhibition Centre. Permanent secretary for commerce and economic development Andrew Wong, chairman of the Hong Kong Trade and Development Council (HKTDC) Jewellery Advisory Committee and the Fair Organising Committee of the Hong Kong International Jewellery Show Lawrence Ma and HKTDC executive director Fred Lam officiated the ceremony to both local and international press. Speaking at the launch, Ma said: “With the global jewellery market back on its stylish feet, these are promising times. The upswing is driven, in good part, by the Chinese mainland and its growing appetite for jewellery. Last year jewellery sales on the mainland totaled some $30bn (US). And the mainland is expected to become the world’s biggest market for luxury goods over the next decade. ” He added: “There is no better place to tap this vast consumer market than Hong Kong. No better time than right now. ” Ethiopia is taking part in this year’s fair for the first time, and Italy has become the fair’s official “partner country” and has the largest international pavilion at the show with 120 exhibitors. Other pavilions include: Brazil, Chinese mainland, Columbia, Germany, India, Japan, Korea, Malaysia, the Phillipines, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey and the United States. There are also buying missions from leading retailers including Argentina’s Diamonds DC and Jose Peskin e Hijos SA, Brazil’s Amsterdam Sauer, Folic and Vivara; Canada’s Ann-Louise Jewellers and Sears Canada Inc; Japan’s GSTV; Paraguay’s Luxor SA; Saudi Arabia’s Farsi Jewellery; The United Arab Emirates’ Joy Alukkas

The biggest toy industry event in the hemisphere is going down in New York City this week as toy creators, manufacturers and retailers gather to discover the next “must-have” toys for 2011 at the American International Toy Fair. According to the Toy Industry Association more than 1, 100 exhibitors will debut close to 100, 000 products for an audience of almost 30, 000 attendees and press. Everything that fills the convention booths and showroom floors will eventually be for sale this year and make up a huge percentage of the projected $21.8 billion in domestic sales for the toy industry this year. Finding what’s truly interesting and cool amongst the rows and rows of product is daunting, but one tried and true trend was out in force again this year – media tie-in toys. Almost every major tent pole blockbuster from “Pirates of the Caribbean: On Stranger Tides” to “Cars 2” was represented (some by multiple retailers) with toys for every age range. With the economy just starting to turn around for retailers, the overall vibe from the products being shown off is that it’s still a conservative selling environment with the bulk of companies offering familiar variations on popular properties or products with stable price points. So instead of having multiple risky or experimental toy lines to launch, companies are instead offering only one or two eyebrow-raising items to test the waters like Hasbro’s My 3D glasses, renowned action figure manufacturer McFarlane Toys getting back into genre by launching a “The Walking Dead” line, or Mattel planning a classic “Back to the Future” line of figures. However, it’s in the arena of media tie-ins that there actually is a lot of depth and breadth with toy products as companies are continuing to expand licenses with broad platform launches of major upcoming theatrical releases. A prime example is Lego, who this year is creating brand new, licensed building play sets based on films such as “Star Wars, ” “Harry Potter, ” “Cars 2” and “Pirates of the Caribbean. ” Julie Stern, Brand Relations Manager for Lego, says building sets, expanded mini figures and now tie-in video games from film licenses are giving Lego continued strong sales. “We had a fantastic 2010, ” Stern says. ““Star Wars” is still huge for us, as was the “Toy Story” franchise. “Prince of Persia, ” everybody had doubts about, but the movie was great and the product sold great and we were excited to see that. Those were the first of Disney’s lines we’ve ever had, so it was great to see them do well. And now this year is the first time we have had “Pirates of the Caribbean. ” Regular pirates have been a Lego staple since 1989, but to have Jack Sparrow and the film characters is fabulous so we went back through all four of the movies focusing on the first movie and a lot of play sets for the new film. We also have the new Lego “Pirates of the Caribbean” video game coming out in May, which is the first time we have ever had a Disney property as a videogame. ” On the opening day of Toy Fair, WSJ Speakeasy met with all of the major toy companies with media tie-in licenses and we tease some of the most interesting toy merchandising offerings for the movies coming to theaters this year. For more interesting toys of note from this year’s American International Toy Fair, check out our slideshow in the tab.

The 21st East China Fair opened in Shanghai International Exposition Center on March 1. This year, 56 enterprises of Yinzhou District have over 80 exhibition stalls on the fair, both being historical new highs. Of the companies going to the fair, Loctek and Ningbo Huasheng Metal Products have got special exhibition stalls. The fair has the exhibition area totaling 103, 500 square meters, with 5, 312 standard exhibition stalls. There will be four exhibition areas for clothes, textile products, gifts and household necessities. The fair this year has over 3, 300 enterprises. This fair is this year’s first largest foreign trade fair, called one of the "weather cocks" of the foreign trade of household necessities in China for this year. "Since late last year, the situation for export went good, with the export up by 14% over the same period of last year. Today, our orders have been scheduled to April and even to May. Our products are exporting to Europe, America, Japan, and Russia, " said Li Hang, General Manager of Ningbo Guangbo Import & Export Co., ltd. It is noted that there are more merchants coming to the fair this year than before, and the foreign trade has shifted from recovery growth to substantial growth. Yan Yanping, director of Yinzhou Foreign Economic Cooperation Bureau said, because of the increase of labor cost, rise of raw materials and the change of foreign exchange rate, there are still some uncertainties for foreign trade this year, and the situation is far from being satisfactory. "In the past, our markets were in Europe, America and Japan. Today, we need to encourage more enterprises to explore the emerging markets in Eastern Europe, ASEAN and south America. " Reportedly, this year, Yinzhou will give more subsidies to the enterprises for going to the export fairs. It has recommended to the enterprises 14 fairs in foreign countries and 8 fairs in China, to guide them to go to various fairs for the products.

Online service to request your early credential to HOSPITALAR 2011 is already available. As an international visitor, if you make your request before April 29, your badge will be sent to the address you have informed; You will then save time when visiting the most important healthcare event of the Americas. After that date, badges may be collected onsite at the Registration Desk or at the Electronic Totems available at the entrance, by bringing your username that was sent by e-mail. To proceed with your request, just click on Ask for your Badge, on the Menu of the Hospitalar site, and fill out the registration form. Or click here and request your badge. HOSPITALAR 2011 – 18th International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices will be held from Tuesday, May 24, to Friday, 27, from 12: 00 noon to 09: 00 pm at the Expo Center Norte, in the city of São Paulo. HOSPITALAR is a multi sectorial fair that will showcase the novelties of 1, 250 exhibiting companies, representing over 30 countries spread over 82, 000 m² of exhibition space. At every edition HOSPITALAR hosts some 89, 000 professional visits from all over Brazil and 60 other countries. The event operates as a major yearly meeting point of the sector. HOSPITALAR is also acknowledged as the most important healthcare forum in Latin America, bringing together Brazilian and foreign industry leaders. The fair also features simultaneously 60 congresses, seminars, workshops and sectorial meetings, focused on the management of healthcare establishments.

For cosmetics, manicure, pedicure and wellness professionals the weekend of 18 to 20 March 2011 is a “must-go” fixture: At BEAUTY INTERNATIONAL DÜSSELDORF, the leading trade fair for cosmetic service providers, 1, 250 exhibitor and brands will be providing an overview of the professional cosmetics market for three days. BEAUTY INTERNATIONAL 2011 will also occupy Hall 13 of the Düsseldorf Exhibition Centre in addition to Halls 9 to 12. This means it offers approximately 66, 000 square metres in total spread over five halls and, hence, more room for business and comfort maintaining its generous space allocation and high-end atmosphere despite the heavy demand. The hall layout of BEAUTY INTERNATIONAL DÜSSELDORF is geared entirely to the needs of visitors, clear segmentation makes for rapid orientation: Hall 9 houses the Foot and Wellness expert areas and Hall 10 the Cosmetics “exclusive order” Area with the Meeting Point. Following on from this in Hall 11 is the Cosmetics cash & carry area, plus services, fittings and accessories. Half of Hall 11 and all of Hall 12 are dedicated to the Nail segment while Hall 13 is home to Salon Accessories. Atmosphere, layout and the professional quality of ranges in conjunction with the strict trade visitor registration evidence the professionalism and high aspirations of BEAUTY INTERNATIONAL. BEAUTY Experience for all the Senses BEAUTY INTERNATIONAL DÜSSELDORF 2011 appeals to all the senses. A unique Fragrance Lounge in Hall 10 allows trade visitors to enter a walk-in scent experience and to smell, see and hear perfumes. This is made possible by an installation involving visual and acoustic animations by perfumer Georg Ortner. The sense of touch is addressed by the Sensory Trail for your feet set up in the Foot area. And the exclusive Tea Lounge invites visitors to relax over a cup of tea. The ranges exhibited in the Cosmetics segment boast 600 suppliers and brands for preparative and decorative cosmetics and cosmetics apparatus ranging from products for demanding skin in need of regeneration and innovative skin cleansers, to natural cosmetics and trendy make-up products not forgetting new developments in treatment couches and methods. The central event forum for the Cosmetics area is the Meeting Point in Hall 10. Here exhibitors will be showcasing their innovations and trends. Current sector-specific issues are addressed in panel discussions. Special highlights of the expert programme are the German and International Make-up Championships themed “Purely Nature” and “Tropical Dreams”. Participants will come from 15 countries. Other highlights include the presentation of the awards "Golden Mask for Make-Up Artists" and "A Life of Beauty". Extensive Ranges for Nail Designers Over the past few years more and more ranges have been added for nail designers. Thanks to their new placement in Halls 11 and 12 the nail designers at BEAUTY INTERNATIONAL will now provide a complete overview of this sector in a coherent area with easy-to-understand segmentation. 170 international exhibitors and brands will be presenting the latest trends, new working techniques and products as well as hand and nail care concepts. The complete spectrum of this industry will be on show: Gel, airbrush and nail art, care systems for natural nails and UV hardening lamps for artificial nails, to name but a few. The newly designed Meeting Point Nail remains the central continuous education forum for the industry while at the same time serving as a venue for the National and International Nail Championships in the Categories Gel & Powder/Liquid involving participants from 25 countries. The heats for the National Championship at BEAUTY INTERNATIONAL will be held concurrently with the National Contest for Young Talents at the Düsseldorf Chamber of Crafts on 8 and 9 January 2011. Authentic Spa – Natural, Authentic, Credible The Wellness segment at BEAUTY INTERNATIONAL will be represented by 95 exhibitors and brands. It offers a summary of current trends and applications as well as therapy and cubicle technology in the Wellness and Spa fields and boasts a particularly elaborate Special Show, the Treatment Spheres Wellness and other presentation and lecture areas. For the Wellness Area Messe Düsseldorf has collaborated for many years now with the German Wellness Association which is also in charge of the Special Show Wellness. In 2011 it comes under the heading of “Authentic Spa”, a business model based on a clear focal theme and the consistent implementation of this central theme in both furnishing and fitting. Authentic Spa promotes identification with regional specialities and develops services feeding on the natural resources of that region. The Special Show will present this Authentic Spa concept by way of three examples: Herbs, honey and wine. It offers inspirations for a professionally themed and staged setting. The themes of the Special Show are also echoed in the expert programme presented at the Meeting Point Wellness where lectures will revolve around “vino-wellness” treatments or honey massages. In charge of the programme at the Meeting Point Wellness is Angelika Baur-Schermbach, Head of the Spa & Beauty Unit at the German Wellness Association; She views establishing and communicating quality standards in the industry as one of her prime tasks. This is why marketing and advertising for Spa outfits and success through quality will also feature as topics. One-on-one consulting for Spa operators on architectural and operational questions will be offered by the SPA BUSINESS LOUNGE managed by the renowned Wellness expert Spa consultant Sylvia Glückert. Services rendered by BEAUTY INTERNATIONAL BEAUTY INTERNATIONAL DÜSSELDORF offers its visitors a comprehensive service package. The “Messejournal” trade fair journal featuring the complete list of exhibitors, hall maps and programme is available free of charge on site. Other complimentary services include on-site child-minding (from age 3), cloakroom and luggage storage as well as the use of public transport operated by the VRR and VRS transport authorities (with a valid admission ticket). On top of this, there are bargain rates available for rail trips on German railways from € 109 as well as package tours that include both trade fair admission and hotel accommodation from € 99. Registration and Opening Hours Admission to BEAUTY INTERNATIONAL DÜSSELDORF is restricted exclusively to trade visitors who can register beforehand. Registered trade visitors will automatically receive their personal Check-in-Cards in early January 2011. With this Check-in-Card admission tickets can either be ordered beforehand or purchased at the ticket counters. 1-day tickets cost € 30, 2-day tickets € 45. BEAUTY INTERNATIONAL DÜSSELDORF is open from Friday, 18 to Sunday, 20 March 2011 from 9.00 am to 6.00 pm daily. For further information go to www. Beauty. De or call the BEAUTY hotline on +49 (0)211 4560 7602.

On GDS’ offbeat platform Design Attack 100 creative young designers will again be presented alongside already known labels with their hip collections for Autumn/Winter 2011/12 from 16 to 18 March. Under the motto Polar Radar the newcomers from Hall 3 will introduce the international audience to original tendencies in independent fashion as well as urban and streetwear. The line-up includes a colourful array of shoe labels, bags, accessories and up-and-coming lifestyle products off the beaten fashion track. For the 14th edition of Design Attack brands such as Aurélia Paumelle, BB Vanities, Bed Stu Footwear, French Vintage, Penelope Chilvers, Rebel Rockers and Unabux have registered for the first time. Also “joining the pack” are Hester Vlamings, Jelske Peterson, Kamaeleon and Machin Machine plus many other labels from Portugal, the Netherlands, France and Russia. After Design Attack mastermind Eddi Mackowiak brought the jungle to Düsseldorf last season, now a “cool” glittering icescape awaits visitors this time. The new design theme pays tribute to the spirit of discovery of past centuries and stands for the love of adventure and that sense of being in touch with nature. The iconic zone will also once again score points with its outrageous interior hall design in March: Glaciers, geysers and wild arctic animals will amaze visitors. The young collections are impressively staged on snow-white exhibition stands decorated with ice crystals. A special eye-catcher can be found on the Plaza where a giant iceberg is surrounded by numerous igloos. New Labels at Design Attack Bed Stu Footwear Inspired by the streets and inhabitants of Bed Stu, a neighbourhood in Brooklyn, three young designers have been creating classic footwear styles with a special attitude since 1995: Hand-made leather boots, high-fashion loafers and vintage-inspired sandals. Marketing two lines the brand offers a wide choice of styles in different price categories. For the rugged styles in the Cobbler Collection natural materials are used. These are welted and feature a cork layer between insole and outsole that adapts perfectly to the foot when walking. The Bed Stu Collection is somewhat more refined but both lines have one thing in common: The vegetable tanning of their leather makes for a natural dyeing process and the original properties of the materials are retained. However, Bed Stu not only focuses on manufacturing shoes with a rough look and great fit. The designers are also committed to environmental protection. As a response to the disastrous oil spill in the Gulf of Mexico they designed a Special Edition comprising three styles: Half-leg Oxford shoes, classic loafers and slip-ons with a slurry and oil-smudged design. 100% of the proceeds of the “Gulf Coast Cleanup Collection” are donated to the restoration of wildlife. Hall / Stand: 3 / DA 40 Website: Www. Bedstu. Com

To tackle the impact of global financial turmoil, Chinese government has launched a series of favorable polices to stabilize the economy and stimulate local and foreign investment in China’s domestic footwear industry. The positive impacts lead the industry ushering a new hope and switching their business to domestic market. With this market trend, footwear industry needs a professional trading platform for building the brand and expanding marketing channels. The 13th Dongguan China Shoes. China Shoetec will be staged again in GD Modern International Exhibition Center, Dongguan, PR China from 28 – 30 April, 2011 (1-day before shoe section of Canton Fair). Following the market trend, Dongguan China Shoes committed to be an ideal platform for purchasing, brand building and business development. It also helps shoes industry players to grasp the opportunities in 2011 and enhances business development in the recovering global economy. Sparkle with 4 Fabulous Concurrent Activities Apart from exhibitors from Hong Kong, Macau, China including Guangdong, Fujian, Zhejiang, etc, who will introduce their latest collection of high-end fashion shoes onsite, international exhibitors also regard Dongguan China Shoes as an ideal channel to promote their brands to local distributors and entering the huge China domestic market. With the success of last 12 editions, Dongguan China Shoes has gained reputation within well-known department stores, shoe brands and retail chain stores like Carrefour, CR Vanguard, Zhongnan Commercial (Group), Aeon, Beijing Hualian Group, RT-Mart, Aokang, Belano, Belle, Rainbow Shopping Mall, Da Hua Shoe Trade, GOEP, Le Saunda, Pouxue Trade, Vancl, etc. Loyal renowned buyers, such as Propet, Marchiori, Darloro, Renrenle have confirmed to visit the show again and expect to approach more brands and manufacturers for business cooperation. To meet the market needs, organizers will arrange 4 fabulous concurrent activities focusing on "Brand Building, Channel Development and Vogue", including "Shoe Fountain", "Tips to OEM – How to run your retail business", "Global Trend Releases" and "Fashion Show" "Shoe Fountain" –Brand New Footwear Designs by Hong Kong Designers and Manufacturers Hong Kong Productivity Council and the Federation of Hong Kong Footwear Ltd launched the Shoe Fountain project with the aim of nurturing aspiring shoe design talents. The event will have its debut in China at Dongguan China Shoes. China Shoetec in April. With the integration of design and commercial value, Hong Kong experienced designers and footwear manufacturers will display their premium designs and products onsite and industry players can meet them for discussion and business exploration. Develop Business in Domestic Market – From OEM to Retail and "Foot Paradise" Mock Shop Display With the huge potential of China domestic market, there are increasing numbers of OEM switching their business to retail sector but encountered difficulties. Is it possible to copy and adopt the strategies of successful retail brands? How to start the retail business with vague idea? What are the criteria to develop retail business in China? To provide support to OEM for business transformation, the organizers invite Mr. Michael Ng, experienced brand and retail management consultant from Hong Kong who has been serving the renowned Chinese and International brands in apparel, sports and footwear industries for 15 years, to give presentation and sharing his experience on "How to Run Your Retail Business? ". Attentive shop decoration and appropriate lighting and display settings is one of the major factors to attract customers. Organizers will invite the experts from Hong Kong to set up a modern shoe shop onsite and to share their skills and experience. 2012-2013 Global Trend Releases to Catch Up with the Latest Market Trend With the overwhelming response of Trend Releases in last 2 editions, WGSN and Y-Trends will be invited again to organize trend talk releases to provide the trend forecast and market analysis. WGSN will analyze the most forward-looking fashion trend in 2012 S/S and bring her innovative and unique concept to the industry again. According to WGSN analysis, the hot shoe designs of spring and summer 2012 include using various kinds of fashionable bandage and decoration in addition to the explicit use of the stitched bits, while Ytrends forum will cover "Young Fashion Footwear Trend Presentation for Fall/Winter 2012-13", "Children’s Footwear Presentation for Spring/Summer 2012", "Young Fashion Footwear Trend Presentation for Spring/Summer 2012", and "Differences in Taste and Sizing between Chinese Domestic Market and Other Markets / Eco and Fair Trade Developments in Footwear". Fashion Show Sparkling with Exclusive Broadcast of GDS Live Video The Fashion Show will demonstrate the latest collections of men’s and women’s shoes in a closed T- stage with the giant backdrop screen, promoting high-end image of exhibitors and their latest exhibits. To enable buyers and exhibitors to grasp the first hand European fashion trends and bring more inspiration and international elements to footwear designers, Dongguan China Shoes will exclusively broadcast the latest live video of GDS 2011 Spring Release Fashion Show, with topics including "Upper Style – Wanderlust", "Follow the Trend", "Wellness - Easy to Go", "Shoes in Wonderland - Urban Fashion and Kids. " The 13th Dongguan China Shoes•China Shoetec (Spring 2011), jointly organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd., and China Council for the Promotion of International Trade Guangdong Sub Council, is the only professional footwear, materials and machinery exhibition in Dongguan.

Stepping into a New Era with the Growth of Plastics and Rubber Industries Since China’s reform and open door policy, all kinds of businesses have been thriving for the past three decades. As one of the important pillar industries of its economy, the plastics industry has continuously maintained high-speed development for the past 30 years. Its average annual growth rate is over 10%, which is higher than the total growth rate of the national economy. Taking year 2010 for example, there were altogether 20, 003 plastic products industry companies between January and May, which realized an industrial output value of RMB499.72 billion, and the output value of new products accounted for 4.38% with a year-on-year growth of 32.48% and a sales-output ratio of 97.97%. In addition, the export delivery value reached RMB79.049 billion with a year-on-year growth of 25.77%, and the proportion of exports among sales rose to 16.15%. For the rubber industry, it experienced a steady growth in 2010. Statistics shows that the realized industrial output value from January to November 2010 was RMB229.23 billion, with a year-on-year growth of 22.1%. The realized sales income was RMB228.02 billion, with a year-on-year growth rate of 24.3%. The realized export delivery value was RMB60.6 billion and its year-on-year growth rate was 35.6%. All these data have shown that the development of China’s plastics and rubber industries are flourishing. Accompanying the Steady Growth of Plastics and Rubber Industries with Deep-rooted High-end Brand Image The 25th edition of CHINAPLAS will take place this year. In the past two decades, the exhibition experienced many ups and downs, including the Asian financial crisis in 1998, the "9.11" incident in the United States in 2001, the SARS outbreak in 2003 and the global financial crisis in 2008, etc., however, by virtue of perseverance, Adsale Exhibition Services Ltd, the organizer of CHINAPLAS and its team have overcome many challenges, and have made brilliant achievements for many years along with the industry’s development and flourish. Today, CHINAPLAS is regarded as a must-go exhibition for buyers from different industries to obtain the latest industry information and purchase the most advanced plastics and rubber machines and raw materials. Its popularity makes CHINAPLAS become "the flagship exhibition in the industry", with it authoritative status being deep-seated in the industry. CHINAPLAS 2011 (The 25th International Exhibition on Plastics and Rubber Industries) will be held from May 17 to 20, 2011 in Asia’s largest exhibition hall - China Import & Export Fair Pazhou Complex, Guangzhou, PR China. The scale of the coming exhibition will continue to grow with a total exhibition area of more than 160, 000 square meters. It is expected that the event will attract more than 2, 200 well-known enterprises from 35 countries and regions together with pavilions from 11 countries and regions from Austria, Canada, France, Germany, Italy, Japan, United Kingdom, United States, China, Taiwan and India. More than 1, 900 sets of machines and chemicals & raw materials will be on display. Long-standing Support from Exhibitors and Associations The outstanding achievements of CHINAPLAS over the years have been relying on the long-standing support from exhibitors. Mr. Stephan Greif, the CEO of Demag Plastics Machinery (Ningbo) Co., Ltd., the world’s leading injection molding company, said in an interview, "CHINAPLAS is very attractive to buyers around the world. You can easily find this from the ratio of the visitors: There were only 5% overseas buyers ten years ago, but now this figure has reached 40-50%. " Besides exhibitors, CHINAPLAS 2011 has also won support from various user industry associations, including: Shanghai Federation of Economic Organization, Shanghai Automotive Trade Association, Shanghai Medical Instrument Trade Association, Shanghai Chemical Building Material Trade Association, Shanghai Electrical Apparatus Manufacturers’ Association, Shanghai Beverage Association, Shanghai Communication Industry Association, Shanghai Computer Industry Association, Shanghai Toys Association, Daily Chemical Industry Association of Shanghai, Shanghai Motorcycle Trade Association, Shenzhen Electronics Chamber of Commerce, Long Jiang Economy Promotion Bureau, China Plastics Processing Industry Association, Medical Plastic Professional Committee of China Plastic Processing Industrial Association Council, Shenzhen Toys Industry Association and Foshan Mould Trade Association, etc. Their support is a good evidence of the status of CHINAPLAS 2011 in the industry. Concurrent Activities Celebrating the 25th CHINAPLAS To celebrate the 25th edition of CHINAPLAS, the organizer will specially hold a series of concurrent events during the exhibition period. The organizer will launch a "We Build and We Share - CHINAPLAS 25th Edition Celebration eMagazine. " The content will include the milestone of CHINAPLAS in the past years, the photos capturing the precious moment at each edition of CHINAPLAS and the congratulation messages from major exhibitors and associations, etc. In order to thank the continued support of all parties, CHINAPLAS will also organize a celebration dinner inviting all friends to share the joy. The guests will include the representatives of various plastics and rubber industries’ associations, exhibitors, key buyers, media and so on. All friends may take the opportunity to network with each other and to share and review the development history of CHINAPLAS. Staging of Green Activities to Keep Abreast of Environmental Protection Trend The concept of environmental protection and recycling has become extremely important in today’s international community. In view of this, CHINAPLAS will organize "Beating Record by Recycling Bottles", a concurrent celebration activity with the theme of environmental protection. A large number of used plastic bottles will be collected in order to make a record-breaking environmental sculpture. More than 80, 000 exhibitors, local and overseas visitors will be able to witness this special and meaningful sculpture at the center of the exhibition centre. Following the overwhelming response of Green Forum, a concurrent activity of last edition, CHINAPLAS will organize a "CHINAPLAS 2011 - Eco-friendly Plastics Conference" this year. The government officials from the mainland and Hong Kong, the environmental experts and leading enterprises from related industries will get together to share their insights on green plastics and machinery. The organizer will invite experts in the industry to speak at the forum with content ranging from the production technology, market supply chain, practical application of low-carbon plastics, successful case study to the breakthrough achievements on research. Online Visitor Pre-registration Now to Enjoy Fabulous Benefits CHINAPLAS 2011 online visitor pre-registration is now available. Register online now will allow you to be exempt from the admission fee of RMB 20. You will also receive the visitor badges before the exhibition starts (the offer is only valid until March 15, 2011). Please visit the official website at http: //www. ChinaplasOnline. Com